Kwamz & Flava- Takeover (offical video) case study 3

Artist: Kwamz & Flava

Released: 2016

Genre: Pop

Synopsis of the video

In the initial scene of the video there is establishing shots to get a basic location of where the music video is set. it also, is usual for a Morden video to have the artists name edited onto of the music video. also there is a cut of the two artist in the song who are playing around and joking, therefore, this connotes that their relationship is  close and the song is not going to be to serious but be very light and playful. Also, the video uses various dancers this indicates that the song is a dance song, also these are the dances moves that people should dance like when listening to the song.

Is the video conceptual, narrative or performance based?

I believe that the video is performance based because there is use of fast paced dancing.  

Theme and motifs

the video is set in an urban area this is detonated by the graffiti on the walls, because that is usually what you would see and expect form urban afliatinoal areas. however, the location does work well with the dancers because there is mostly street dancing being performed in the video

 Representation of stars/artistes including authorize

the artist is represented to be young this is conveyed through the playful attitude presented through the video,  they are shown to wear urban clothes which is very bright yet causal. Also, it conveys the genre of urban through the bomber jacket and ripped jeans and trending hairstyles. also, the dancers are shown wearing similar clothes yet all indivual because they were all allowed to have their own solo medium shoots in the video

There is a use of lip syncing in the video where the video submissions of fans dancing to the song. also, when the artist himself is dancing to the song.from this video i will use the the ideology of a strong theme conveyed through in video.