Silentó - Watch Me (Whip/Nae Nae) Case Study 1

Released December 23, 2014

Recorded 2014

Genre   POP/Dance

Length  3:05

Writer(s) Ricky Hawk Timothy Mingo

Producer(s) Bolo Da Producer

Synopsis of the video

In the initial scene of the video there is flash clip of 5 young girls doing a dance move that was created for this dance video. the connotes that this song is suitable for children also may be targeted towards a younger audience. this is also demonstrated through the vibrant colours in the background and decoration. then they have used a split scene multiple times to show influential and popular the dance move has become; Then transitions to become the artist's name made out of all the clips.

The scene then changes location is to a school's gymnasium were again most of the fans in the audience are young between the ages of 7-14. However, there is flash of older girls which suggest the song is appet and enjoyed by all ages.

The have a series of clips with the songs artist "silento" performing the dance move with captions of what the particular dance move is called,again it splits showing with a fast cutting rate shows fans at home performing the dance moves that silento has taught them.the video continues to show a variety of age ranges sing along and performing the dance. Also, a variation of shots such as medium that shows the hand gestures for the dance moves, and lots if wide and long shots have been used to show the full extent of the dance moves.

Is the video conceptual, narrative or performance based?

I believe that the video is person is showing a conceptual based video

Theme and motifs

the theme is of a american high school. instead of it being a basketball game it is the performance of the song "watch me". this is symbolised by the location of the gymnasium and having cheerleaders at the sidelines and mothers, brothers/sisters in the audience cheering along for the performer. Also, there is a variety of different "school mascots".

Representation of stars/artistes including authorize

the artist is represented to be young this is conveyed through the custom which is very bright yet causal. Also, it conveys the genre of urban through the bomber jacket and ripped jeans and trending hairstyles. also, he is demonstrated to be popular and influential to the younger people in the audience

There is a use of lip syncing in the video where the video submissions of fans dancing to the song. also, when the artist himself is dancing to the song.from this video i will use the the ideology of a strong theme conveyed through in video. the lip sync is matched exactly to the track therefore, this shows that  it is professional and high budget music video. Also, the lip sync is very animated and exaggerated when he is performing the different dances moves for the song. This is inspiring for my own work because they have used different media platforms in the video also a aspect of advertising a product.