The Boy Is Mine - Media Project

within this group we was successful at using a range of cuts to change the positioning and angle of the camera.

what i achieved by the end of the media lesson

14/06/16

• This is what i was able to produce with the time given. i have started the introduction of the lip sync video. this clip shows how i have matched the audio with the time allocated for the opening scene

Induction to adobe premiere pro

Media adobe premiere pro

• Software when opened 

• Knowledge  and notes needed when creating a music video 

• Timeline with all the different channels such as video

• Viewing screen

Double click the sound to watch that clip within that window 

Put it 108p so the sequence will already match the sequence 

Control click to create new sequence 

Click I where want it to start and o when it to stop

To move files to match the video with the audio

• To move files to match the video with the audio

• Matching the video with exact placement of the audio 

At 18:18 the 1st part of the audio matched the introduction video

Kwamz & Flava- Takeover (offical video) case study 3

Artist: Kwamz & Flava

Released: 2016

Genre: Pop

Synopsis of the video

In the initial scene of the video there is establishing shots to get a basic location of where the music video is set. it also, is usual for a Morden video to have the artists name edited onto of the music video. also there is a cut of the two artist in the song who are playing around and joking, therefore, this connotes that their relationship is  close and the song is not going to be to serious but be very light and playful. Also, the video uses various dancers this indicates that the song is a dance song, also these are the dances moves that people should dance like when listening to the song.

Is the video conceptual, narrative or performance based?

I believe that the video is performance based because there is use of fast paced dancing.  

Theme and motifs

the video is set in an urban area this is detonated by the graffiti on the walls, because that is usually what you would see and expect form urban afliatinoal areas. however, the location does work well with the dancers because there is mostly street dancing being performed in the video

 Representation of stars/artistes including authorize

the artist is represented to be young this is conveyed through the playful attitude presented through the video,  they are shown to wear urban clothes which is very bright yet causal. Also, it conveys the genre of urban through the bomber jacket and ripped jeans and trending hairstyles. also, the dancers are shown wearing similar clothes yet all indivual because they were all allowed to have their own solo medium shoots in the video

There is a use of lip syncing in the video where the video submissions of fans dancing to the song. also, when the artist himself is dancing to the song.from this video i will use the the ideology of a strong theme conveyed through in video.

Tory Lanez - Say It Case Study 2

Released July 15, 2015

Recorded 2015

Genre  Trap, Alternative, R&B

Length  3:58

Label   Mad Love Interscope

Writer(s) Daystar Peterson Andrew Wansel Autoro Whitfield Dave Hall Nichole Gilbert Gordon Chambers

Producer(s)    Andrew "Pop" Wansel Toro

Synopsis of the video

In the initial scene of the video there is flash clip there is a group of young adults that are chilling in front of a house-that are having a humours debate about if the protagonist can get the video girls number or not. therefore, this connates a potential storyline for the video (boy meets girl). Moreover, this demonstrates that the video is going to be narrative based showing the potential relationship. The male protagonist is has a clear representation of a young adult from canada because of the dialect; such as, "tunt up" and "lit" that he uses to describe a party that he may have met the girl at. Also, how he is dressed in youthful and has clear "swag" and confidence. 

furthermore, the video shows a series of clips to set a atmosphere and surroundings. The video is quite typical for this genre of music because of the clear different representations. however, the only differences in the narrative is that can be seen as conceptual because there are too girls in the love triangle.

Is the video conceptual, narrative or performance based?

I believe that the video is person is showing a narrative based video

Theme and motifs

the theme is of a american area like a small block where everyone around a similar age group hangs around. 

they continue to use the theme of him being young and rich, through the way he dresses and the car that he drives. this symbolises that he has confident personality and connates that he is trying to impress the girl.

Representation of stars/artistes including authorize

the artist is represented to be young this is conveyed through the custom which is very bright yet causal, when he was being introduced to the girl and when he is taking her out. Also, it conveys the genre of urban through the long hemed tops and ripped jeans and how he wears his "snapback". also, he is demonstrated to be popular and influential to the younger people in the audience

There is a use of lip syncing but yet in a majority of the video they are most acting and carrying out the narrative of a romance

Silentó - Watch Me (Whip/Nae Nae) Case Study 1

Released December 23, 2014

Recorded 2014

Genre   POP/Dance

Length  3:05

Writer(s) Ricky Hawk Timothy Mingo

Producer(s) Bolo Da Producer

Synopsis of the video

In the initial scene of the video there is flash clip of 5 young girls doing a dance move that was created for this dance video. the connotes that this song is suitable for children also may be targeted towards a younger audience. this is also demonstrated through the vibrant colours in the background and decoration. then they have used a split scene multiple times to show influential and popular the dance move has become; Then transitions to become the artist's name made out of all the clips.

The scene then changes location is to a school's gymnasium were again most of the fans in the audience are young between the ages of 7-14. However, there is flash of older girls which suggest the song is appet and enjoyed by all ages.

The have a series of clips with the songs artist "silento" performing the dance move with captions of what the particular dance move is called,again it splits showing with a fast cutting rate shows fans at home performing the dance moves that silento has taught them.the video continues to show a variety of age ranges sing along and performing the dance. Also, a variation of shots such as medium that shows the hand gestures for the dance moves, and lots if wide and long shots have been used to show the full extent of the dance moves.

Is the video conceptual, narrative or performance based?

I believe that the video is person is showing a conceptual based video

Theme and motifs

the theme is of a american high school. instead of it being a basketball game it is the performance of the song "watch me". this is symbolised by the location of the gymnasium and having cheerleaders at the sidelines and mothers, brothers/sisters in the audience cheering along for the performer. Also, there is a variety of different "school mascots".

Representation of stars/artistes including authorize

the artist is represented to be young this is conveyed through the custom which is very bright yet causal. Also, it conveys the genre of urban through the bomber jacket and ripped jeans and trending hairstyles. also, he is demonstrated to be popular and influential to the younger people in the audience

There is a use of lip syncing in the video where the video submissions of fans dancing to the song. also, when the artist himself is dancing to the song.from this video i will use the the ideology of a strong theme conveyed through in video. the lip sync is matched exactly to the track therefore, this shows that  it is professional and high budget music video. Also, the lip sync is very animated and exaggerated when he is performing the different dances moves for the song. This is inspiring for my own work because they have used different media platforms in the video also a aspect of advertising a product.

Introduction

On this blog I will be documenting my A2 Media coursework